OUR MARKETING PARTNERS

The sport of auto racing is the most popular spectator sport in the United States, drawing millions of fans every year. The NASCAR Sprint Cup races are the premier events in auto racing, offering tremendous advertising potential. Unfortunately, the cost of advertising in these events is cost prohibitive except for the largest of corporations.

  Fortunately there are other ways that smaller organizations can take advantage of the auto racing fan base on a local level. Each Saturday night from April through September, fans gather at the Rocky Mountain Raceway to cheer on their favorite drivers as they battle on the short track oval. While there, they are exposed to the advertising messages of the organizations that sponsor the various race teams. The fabled race fan loyalty is extended to the sponsor who makes it possible for their favorite driver to compete.